VERA

VERA

Design process

Design process

Design process

Design brief:

Design a smart product-service system for serious runners training toward a specific goal. The solution should help them train more effectively, safely, and sustainably in the outdoor environment.


Design brief:

Design a smart product-service system for serious runners training toward a specific goal. The solution should help them train more effectively, safely, and sustainably in the outdoor environment.


Design brief:

Design a smart product-service system for goal-driven runners.


Design brief:

Design a smart product-service system for serious runners training toward a specific goal. The solution should help them train more effectively, safely, and sustainably in the outdoor environment.


Using a story board to uncover pain points in the running routine.

Using a story board to find pain points.

Using a story board to uncover pain points in the running routine.

Based on multiple interviews, a detailed journey map of the full running routine was created. This made it possible to identify key pain points and define a suitable job to be done that could address one of them.

A journey map and interviews uncovered key pain points and informed the job to be done.

Based on multiple interviews, a detailed journey map of the full running routine was created. This made it possible to identify key pain points and define a suitable job to be done that could address one of them.

Evaluating job to be done options to identify the most suitable one.

Evaluating job to be done options to identify the most suitable one.

Evaluating job to be done options to identify the most suitable one.

A C-box was used to evaluate all possible jobs to be done and identify the most suitable one.

Using a C-box to select the right job to be done.

A C-box was used to evaluate all possible jobs to be done and identify the most suitable one.

JTBD:

When training for a specific goal, serious runners want to follow unfamiliar but optimized routes without having to think about navigation, so they can stay focused on pace, distance, and performance.

JTBD:

When training for a specific goal, serious runners want to follow unfamiliar but optimized routes without having to think about navigation, so they can stay focused on pace, distance, and performance.

JTBD:

When training for a specific goal, serious runners want to follow unfamiliar but optimized routes without having to think about navigation, so they can stay focused on pace, distance, and performance.

Exploring possibilities through many partial solutions.

Exploring possibilities through many partial solutions.

Exploring possibilities through many partial solutions.

Quick concept sketches were made for evaluation with a hyperspectral imaging expert.

Generating solutions for different design aspects with the Lotus Blossom method.

Quick concept sketches were made for evaluation with a hyperspectral imaging expert.

Quickly generating many solution ideas with the How To method.

Quick concept sketches were made for evaluation with a hyperspectral imaging expert.

Generating solutions for different design aspects with the Lotus Blossom method.

Generating solutions for different design aspects with the Lotus Blossom method.

Quickly selecting the best solutions with the C-box method.

Quick concept sketches were made for evaluation with a hyperspectral imaging expert.

Turning partial ideas into complete concepts.

Turning partial ideas into complete concepts.

Exploring possibilities through many partial solutions.

Complete concepts were developed to evaluate and compare the best directions quickly.

Quick concept sketches were made for evaluation with a hyperspectral imaging expert.

Quick concept sketches were made for evaluation with a hyperspectral imaging expert.

Refining the concept further.

Refining the concept further.

Concept development.

A quick prototype was made to evaluate the idea and ergonomics.

A quick prototype was made to evaluate the idea and ergonomics.

Focused on finding the right dimensions.

Focused on finding the right dimensions.

Quick concept sketches were made for evaluation with a hyperspectral imaging expert.

Developing a new prototype for a second ergonomic evaluation.

Developing a new prototype for a second ergonomic evaluation.

Quick concept sketches were made for evaluation with a hyperspectral imaging expert.

Developing a new prototype for a second ergonomic evaluation.

Developing a new prototype for a second ergonomic evaluation.

The test showed that the device was still slightly too large.

The test showed that the device was still slightly too large.

A full vest was developed as part of the product portfolio, and the projector was made smaller.

The product portfolio was expanded with a full vest and a smaller projector.