Design process
Design process
Design process
Design brief:
Design a smart product-service system for serious runners training toward a specific goal. The solution should help them train more effectively, safely, and sustainably in the outdoor environment.
Design brief:
Design a smart product-service system for serious runners training toward a specific goal. The solution should help them train more effectively, safely, and sustainably in the outdoor environment.
Design brief:
Design a smart product-service system for goal-driven runners.
Design brief:
Design a smart product-service system for serious runners training toward a specific goal. The solution should help them train more effectively, safely, and sustainably in the outdoor environment.
Using a story board to uncover pain points in the running routine.
Using a story board to uncover pain points in the running routine.
Using a story board to find pain points.
Based on multiple interviews, a detailed journey map of the full running routine was created. This made it possible to identify key pain points and define a suitable job to be done that could address one of them.
Based on multiple interviews, a detailed journey map of the full running routine was created. This made it possible to identify key pain points and define a suitable job to be done that could address one of them.
A journey map and interviews uncovered key pain points and informed the job to be done.
Evaluating job to be done options to identify the most suitable one.
Evaluating job to be done options to identify the most suitable one.
Evaluating job to be done options to identify the most suitable one.
A C-box was used to evaluate all possible jobs to be done and identify the most suitable one.
A C-box was used to evaluate all possible jobs to be done and identify the most suitable one.
Using a C-box to select the right job to be done.
JTBD:
When training for a specific goal, serious runners want to follow unfamiliar but optimized routes without having to think about navigation, so they can stay focused on pace, distance, and performance.
JTBD:
When training for a specific goal, serious runners want to follow unfamiliar but optimized routes without having to think about navigation, so they can stay focused on pace, distance, and performance.
JTBD:
When training for a specific goal, serious runners want to follow unfamiliar but optimized routes without having to think about navigation, so they can stay focused on pace, distance, and performance.
Exploring possibilities through many partial solutions.
Exploring possibilities through many partial solutions.
Exploring possibilities through many partial solutions.
Quickly generating many solution ideas with the How To method.
Generating solutions for different design aspects with the Lotus Blossom method.
Quickly selecting the best solutions with the C-box method.
Quickly generating many solution ideas with the How To method.
Quickly generating many solution ideas with the How To method.
Generating solutions for different design aspects with the Lotus Blossom method.
Generating solutions for different design aspects with the Lotus Blossom method.
Quickly selecting the best solutions with the C-box method.
Quickly selecting the best solutions with the C-box method.
Turning partial ideas into complete concepts.
Turning partial ideas into complete concepts.
Exploring possibilities through many partial solutions.
Complete concepts were developed to evaluate and compare the best directions quickly.
Complete concepts were developed to evaluate and compare the best directions quickly.
Complete concepts were developed to evaluate and compare the best directions quickly.
Refining the concept further.
Refining the concept further.
Concept development.
A quick prototype was made to evaluate the idea and ergonomics.
A quick prototype was made to evaluate the idea and ergonomics.
A quick prototype was made to evaluate the idea and ergonomics.
Focused on finding the right dimensions.
Focused on finding the right dimensions.
Focused on finding the right dimensions.
Quick concept sketches were made for evaluation with a hyperspectral imaging expert.
Improving ergonomics.
Improving ergonomics.
Developing a new prototype for a second ergonomic evaluation.
Developing a new prototype for a second ergonomic evaluation.
Developing a new prototype for a second ergonomic evaluation.
Quick concept sketches were made for evaluation with a hyperspectral imaging expert.
Developing a new prototype for a second ergonomic evaluation.
Developing a new prototype for a second ergonomic evaluation.
Developing a new prototype for a second ergonomic evaluation.
The test showed that the device was still slightly too large.
The test showed that the device was still slightly too large.
The test showed that the device was still slightly too large.
A full vest was developed as part of the product portfolio, and the projector was made smaller.
A full vest was developed as part of the product portfolio, and the projector was made smaller.
The product portfolio was expanded with a full vest and a smaller projector.
Trying concepts to find the best one.
Trying concepts to find the best one.
Two other concepts were developed and evaluated in order to select the strongest direction.
Two other concepts were developed and evaluated in order to select the strongest direction.
Two other concepts were developed and evaluated in order to select the strongest direction.
Testing different concepts with users.
Testing different concepts with users.
The concepts were tested with runners during a running event. Pathly, the projector-based concept, was rated the best by all participants.
The concepts were tested with runners during a running event. Pathly, the projector-based concept, was rated the best by all participants.
The concepts were tested with runners during a running event. Pathly, the projector-based concept, was rated the best by all participants.
Hardware prototyping and testing.
Hardware prototyping and testing.
The technology was developed further, eventually leading to the decision to project an arrow onto the ground by shining a laser through a grating.
The technology was developed further, eventually leading to the decision to project an arrow onto the ground by shining a laser through a grating.
The technology was developed further, eventually leading to the decision to project an arrow onto the ground by shining a laser through a grating.
Together with a professor of applied physics, different technical options were evaluated, and a grating proved to be the best fit for this application.
Together with a professor of applied physics, different technical options were evaluated, and a grating proved to be the best fit for this application.
Integrating the design with the hardware.
Integrating the design with the hardware.
Together with a professor of applied physics, different technical options were evaluated, and a grating proved to be the best fit for this application.
The design was adjusted to accommodate all new components.
The design was adjusted to accommodate all new components.
Visualizing concepts for evaluation.
Visualizing concepts for evaluation.
Redesigned to fit the new components.
Refined with an integrated mounting system.
Refined with an integrated mounting system.
Improving and testing the running vest.
Improving and testing the running vest.
Refined with an integrated mounting system.
A new vest was designed, and a prototype was made for testing.
A new vest was designed, and a prototype was made for testing.
A new vest was designed, and a prototype was made for testing.
The vest was tested by multiple users for ergonomics.
The vest was tested by multiple users for ergonomics.
The vest was tested by multiple users for ergonomics.
The calculated final weight was also tested with users to evaluate whether it would be too heavy.
The calculated final weight was also tested with users to evaluate whether it would be too heavy.
The final weight was tested to ensure it would not be too heavy.
A packaging design was developed in line with the chosen branding style.
Finalising the design.
Finalising the design.
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A packaging design was developed in line with the chosen branding style.
A packaging design was developed in line with the chosen branding style.
A show model was created to truly bring the product to life.
A show model was created to truly bring the product to life.
A show model was created to truly bring the product to life.
Final concept
Final concept
Pathly is designed for serious, goal-driven runners who want to discover new routes.
Pathly is designed for serious, goal-driven runners who want to discover new routes.
Pathly is designed for serious, goal-driven runners who want to discover new routes.
The software learns the user’s preferences from previously completed runs, allowing Pathly to suggest routes that are highly likely to match their interests.
The software learns the user’s preferences from previously completed runs, allowing Pathly to suggest routes that are highly likely to match their interests.
The software learns the user’s preferences from previously completed runs, allowing Pathly to suggest routes that are highly likely to match their interests.
Pathly is a fully integrated system that knows the user’s training schedule and provides a personalized route at the right time.
Pathly is a fully integrated system that knows the user’s training schedule and provides a personalized route at the right time.
Pathly is a fully integrated system that knows the user’s training schedule and provides a personalized route at the right time.
The user can easily follow the route by attaching Pathly to their running vest. Pathly projects the route onto the ground, so the user never gets lost, even in unfamiliar surroundings.
The user can easily follow the route by attaching Pathly to their running vest. Pathly projects the route onto the ground, so the user never gets lost, even in unfamiliar surroundings.
The user can easily follow the route by attaching Pathly to their running vest. Pathly projects the route onto the ground, so the user never gets lost, even in unfamiliar surroundings.
Pathly contains all the required hardware on board, so no phone connection is needed for use.
Pathly contains all the required hardware on board, so no phone connection is needed for use.
Pathly contains all the required hardware on board, so no phone connection is needed for use.
This is Pathly:
a smart product-system that truly gets to know the user and becomes fully integrated into their running routine. It gives runners the confidence to stay focused on training instead of navigation, even in unfamiliar surroundings.
This is Pathly:
a smart product-system that truly gets to know the user and becomes fully integrated into their running routine. It gives runners the confidence to stay focused on training instead of navigation, even in unfamiliar surroundings.